Hey! Do you want to watch the most unsettling music video ever? Let me introduce to you the Lithuanian rapper Tommy Cash. Gird your loins dear reader, ‘cus we’re about to shake it to the core with this one!
Tommy Cash grew up in a poor neighbourhood in the suburbs of Tallinn, Estonia. In an early press shoot he is seen ordering at a McDonald’s drive through on a horse. In an interview with The Guardian he says “I like to make things I’ve never seen before”. And his Instagram is a highly provocative form of self expression. Trust me, I’ve really tried to find more facts about this guy, but Johnny Cash remains an artistic enigma.
Although Tommy Cash’s visuals are questionable at best, I do consider him to be the quintessential contemporary artist. In the hyper-digitalised world we live in – where kids consume visual content at an accelerated speed – Tommy Cash has managed to combine stupidity, brains and talent in a way that leaves his audience at a loss for words.
Watch the music video to Winaloto below; a film that Tommy Cash directed himself, and his girlfriend Anna is the producer and stylist. As with a lot of art, I am so confused as to whether it is a thoughtful commentary on racism… or straight up the most racist stuff I’ve ever seen. But I like to give most artists the benefit of the doubt and opt for the first theory. With that being said, it’s sexist af. But hey! All is fair in love & war… and art? ¯\(°_o)/¯ All I know is that Tommy Cash is onto something. His Post-Soviet trap rap and very innovative visuals have me hoping that there is a lot more where this came from!