Nike’s Logo + Neoclassical Art = Swoosh Art.

Swoosh Art is the type of art I am here af for. I truly believe masters wanted the Nike logo incorporated into their art when painting their Madonnas and goddesses. They just did’t know it yet. 

 

Swoosh Art is a tumblr page run by award-winning fashion film director Davide Bedoni. In his words Swoosh Art “is what I do when I am bored.”

Placing the so-called Nike ‘swoosh’ in 18th and 19th century masterpieces may seem like a way to emphasise the absurdities of commercialism. But to me this is about creating a connection between visual propaganda of the past with visual propaganda of today. Although these paintings might seem like harmless decorations, they were more often than not commissioned to propagate the message of a social, political or religious conviction.

And besides, who knew that Jacques-Louis David’s iconography would be such an aesthetic match with Carolyn Davidson’s logo-design?

 

Tumblr page Swoosh Art, combining old paintings with the Nike logo!

Tumblr page Swoosh Art, combining old paintings with the Nike logo!

Tumblr page Swoosh Art, combining old paintings with the Nike logo!

Tumblr page Swoosh Art, combining old paintings with the Nike logo!

Tumblr page Swoosh Art, combining old paintings with the Nike logo!

Tumblr page Swoosh Art, combining old paintings with the Nike logo!

Tumblr page Swoosh Art, combining old paintings with the Nike logo!

Tumblr page Swoosh Art, combining old paintings with the Nike logo!

All images are from swooshart.tumblr.com

 

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