Korean Superstar Hyuna’s Aesthetic Music Video to Lip & Hip!

K-pop is the best thing since sliced bread and that’s a fact. My friends might think I’m being ironic when I share my love for Korean music, but I don’t know if you watched BTS perform at the American Music Awards this year? Well. Joke’s on you dear friends. International K-pop appreciation is a now a thing.

 

I dreamt an incredibly vivid dream last night that I went to a dinner party and sat next to Hyuna. Naturally all I did was scream ‘I LOVE YOU SO MUCH’ repeatedly. This dream is no coincidence, because over the past couple of weeks I’ve been anticipating the release of her latest single Lip and Hip.

To give you some context, Hyuna debuted as a girl group member at the age of 14, and began her solo career in 2010, at the age of 18. Her first single as a solo artist, Bubble Pop, was a huge success. But the track’s video and performance was deemed “too sexually suggestive” by the Korea Communications Commission (KCC), so promotions of the song were brought to a halt. Since then several songs and choreographies by Hyuna have been banned, such as Change and Very Hot, for being too explicit. And just to be clear. By “too explicit” they are referring to the fact that Hyuna does the split in one of the videos.

In a culture where cigarettes and tattoos are blurred out in music videos, and girls who act cute and innocent become more popular (á la Girls’ Generation) – you would think that Hyuna would be discouraged and opt for a less provocative persona. But no! Hyuna breaks just about every social norm for women in Korean society, and is super unapologetic about it. Not to mention the aesthetics of all her music videos! Watch the video for Lip & Hip below!

 

Music video to Lip & Hip by Hyuna.

Music video to Lip & Hip by Hyuna.

Music video to Lip & Hip by Hyuna.

Music video to Lip & Hip by Hyuna.

Music video to Lip & Hip by Hyuna.

Music video to Lip & Hip by Hyuna.