Visuals to Die for in Momom by Oh Hyuk and Cifika.

The lead singer of Korean indie rock band Hyukoh has teamed up with underground electronic princess Cifika to create perfect, brilliant visuals in Momom music video.

 

I really try to mix things up and write about a wide range of artistic forms of expression. I guess the biggest challenge lies in writing about something other than K-pop music videos – but it’s not my fault the Korean music scene is so damn innovative. ¯\_(ツ)_/¯

Momom is a song by Oh Hyuk, the lead singer in Hyukoh (which I wrote about here), and Cifika, one of my favourite human beings ever. Go ahead and watch the Momom music video below if you wish to get floored by their aesthetic!

 

Music video aesthetics by OHHYUK and CIFIKA

Music video aesthetics by OHHYUK and CIFIKA

Music video aesthetics by OHHYUK and CIFIKA

Music video aesthetics by OHHYUK and CIFIKA

Music video aesthetics by OHHYUK and CIFIKA

Watch This South Korean Indie Rock Music Video Shot in Mongolia.

I have spent an embarrassing amount of time looking at South Korean music videos. It’s just something I like doing and I don’t know why. But then again I have also watched a ridiculous amount of Bollywood films and at the moment I am watching every documentary about Post-Soviet youth culture that I can come across.

But that’s neither here nor there… because this post is about a music video by the Korean indie rock band Hyukoh (although I’m pretty sure they are singing this specific song in a Chinese language). Oh and the video is shot in Mongolia. The entire visual concept has me screen printing every scene.

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